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Review: KeepingItNatural Zero Waste Cake Mascara

Review: KeepingItNatural Zero Waste Cake Mascara
Waaaay back in 2015, I wrote a little blog post on my desire to find, try and review ready made zero waste plastic-free make up options. So far, I've located this brilliant cheek and lip tint packaged in compostable cardboard. My next quest was for mascara. I've tried MANY different mascaras over the past year and a half. Finally I have one that I'd happily recommend. 

Apart from scrutinising the packaging, other considerations include ingredients, consistency, ease of use, drying time and how my lashes look. KeepingItNatural Zero Waste Cake Mascara ticked all the boxes.

Review: KeepingItNatural Zero Waste Cake Mascara

KeepingItNatural Zero Waste Cake Mascara comes in a metal tin. You can see from my photos the mascara has been used quite a bit – a good sign that I LOVE it. The consistency is smooth making application easy and does not clump on my lashes. I like that it is not heavy and can be layered to a desired intensity. Some mascaras don't allow that. I find that my lashes need two layers of KeepingItNatural Zero Waste Cake Mascara. I never used to put store bought mascara on my bottom lashes as it always looked overdone on me. KeepingItNatural Zero Waste Cake Mascara is light enough to put onto my lower lashes without it being to dark. But if you like a more dramatic look then it can be layered to suit you.

Mascara that dries is crucial for my long eye lashes. When I look up, my lashes hit my eyelids. If the mascara is not dry it will leave dots and lines on the skin. This mascara dried quickly. Perfect.

I've been using cake mascara for a while now, so I was familiar with the process. For those with no idea how it works, I can assure you the process is easy. Take a mascara wand, wet with water, run wand over cake mascara coating the brush and apply to lashes. You can see how it looks wet in the photo below. I had no trouble applying the mascara or removing it from my lashes with water. This cake mascara comes with a mascara wand, but you can request for no wand to be sent. The lightweight container is compact measuring just 5cm by 2cm.

Review: KeepingItNatural Zero Waste Cake Mascara

KeepingItNatural encourages customers to return the packaging for refill. The tin can also be kept for reuse to make lip balm, cuticle cream, hold bobby pins, sewing pins and no doubt many other things that my mama brain can't think of right now. Metal has a high recycling rate as it's a sought after material. Unlike other recyclable materials, metal can be recycled almost continuously. While recycling is a last step on the zero waste ladder, sometimes it's the best option for a certain situation. If you are like me who is not wanting to give up something like mascara and don't want or have time to make your own, then it's important to consider the longevity of the packaging material and if and how it will be recycled. Plastic mascara tubes and wands can be recycled through TerraCycle, however they are more likely to be down-cycled. I'd rather pick a material that had a longer life, allows ease for refill and reuse like this metal tin. If you live in Australia and decide to buy this mascara, perhaps we can collect all the empty tins together to post back for reuse in bulk.

I have been using the same wand for my mascara the past few years now. I wash it after each use before transferring to a small cloth pouch. If you have an eagle eye, you'll notice the wand I'm reusing is not the same as the one in my homemade cake mascara recipe. That's because a certain someone knocked my old one down the drain. Lucky a friend gave me her old mascara wand from a mascara tube she was sending off to TerraCycle.

Review: KeepingItNatural Zero Waste Cake Mascara

Now to the ingredients. I prefer any ready made makeup products to have a small number of ingredients and to also have a low ranking on the EWG Skin Deep website. So I was happy this mascara had less than ten ingredients and no nasty chemicals. KeepingItNatural Zero Waste Cake Mascara is vegan, free of parabens (synthetic hormone disrupting preservatives), fragrance and not tested on animals.

KeepingItNatural will happily ship with no plastic in a plain envelope.
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Just a quick note, I purchased this product myself and was not asked to review it by the owner. 

13 comments

  1. Good find! I'm impressed that the formula is vegan AND comes in brown; it's hard enough to find brown mascara, let alone brown, vegan, minimal-waste mascara. Thanks for spreading the word.

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    1. Finding brown in mascara is HARD! I'll try it next too.

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  2. How does this mascara do, for smudging in running during the day?

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    1. I have no had any trouble with smudging, yet. If i do, i'll be sure to update the blog post to let people know.

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  3. This sounds perfect! I'm almost out of mascara and had begun thinking about what I would buy next. I've seen a couple of mascaras which fit the bill everywhere apart from the packaging, so I think I'm going to have to give this a try.

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    1. It can be a bit of minefield trying to find the right product and keep it low waste. Please let me know how you find the product. I'm interested to hear others reviews and I imagine so would other readers.

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  4. I love the idea of plastic free and waste free and I love what you're doing and promoting! I have been looking for a new mascara so this is a timely post. But you know, it is complicated. The mascara here is a really reasonable price, even with shipping (USA shipping is always pricey) included, but what a shame about it having to travel so far. Surely there is some merit in taking travel miles into consideration in terms of measuring how sustainable a product is and the resources that have gone into not only producing, but shipping it... ? I know there is always compromise involved in life and I feel like we often have to choose the lesser of two evils. I would be interested to hear what you feel about shipping something across the world and the fossil fuels etc involved with that?

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    1. Hey Sharolyn, thanks for the question. If there was a similar product made locally here in Australia, I would choose it over one from another country. The shipping is something i take into careful consideration and not only cosmetics. 99% of the food we bring into the home is grown in Australia. I'll even choose food that is grown in my state over it being shipped across the country. Something like this mascara will not need replacing for another year, so the shipping is less compared to all the food that is shipped and bought each week. Perhaps a local brand will have seen this post and the interest from everyone.

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  5. Hi Erin, I have been holding off making my own mascara using your recipe for ages now. In fact I stopped wearing mascara altogether b-u-t with your tick of approval for this mascara, I will be ordering this great product. Thanks for the heads up. Have a lovely day.
    Fi

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    1. I'd love to know how you find this mascara, Fiona. Fingers crossed you like it as much as I do :)

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  6. How timely! I'm running perilously low on my current mascara and was wondering what I would do when it ran out - in fact, I was wondering whether zero waste mascara existed. And up pops your post! I will definitely be making an order and try this out (using the old wand from my current mascara) and would be interested in joining in on a bulk return for refills when the time comes.

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    1. Wonderful! When mine runs out, I'll send out a facebook and instagram post asking anyone who has purchased the product and wishing to return for refills to get in contact so we can all send them back for reuse in one order. Hope you like it.

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  7. Wonderful! KeepingItNatural Zero Waste Cake Mascara This is a huge collection of beauty products under budget. Thanks to share this beautiful makeup products. I believe makeup is an important part of women's life and a perfect lipstick gives a great look of hole makeup. That's why I love to use my favorite Liquid Matte Lipstick for my lip. I can't imagine a single day without my makeups.

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